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Leadership Quote!

Supported by: 
Adam Smith Conferences
Organised by:
 
THOMAS GAD, 13 October 2008, Marriott Grand Hotel, Moscow

4D BRANDING - THE CRITICAL MANAGEMENT TOOL FOR BUILDING A SUCCESSFUL ORGANISATION

The Leaders in Moscow team would like to express our gratitude to all participants, speakers and partners of our latest event for their input in the success of the seminar.

The internationally renowned branding guru - Thomas Gad presented his one full day author masterclass on 4D Branding - The Critical Management tool for building a successful organisation, 13 October 2008 in Moscow!

In the masterclass programme Thomas Gad explained the essence and philosophy of 4D – Branding which he has developed as a unique 4-dimensional method of creating, transforming and maintaining brands. He has published this model in his bestselling book 4-D Branding.

Based on real business’ examples and case studies he shared with the audience how the 4-D model can be put into practice and what incredibly successful results can be achieved.

The aim of the masterclass was to provide the participants with methods and knowledge of how to futurize your brand and develop sides of the brand that would never be explored in a classic situation. Thomas has shared his groundbreaking ideas on how to identify and reinforce your brand DNA uniqueness in order to thrive in the marketplace. As a part of the programme all participants were able to discuss the practical implications of applying the 4-D model with representatives of some of the leading brands in Russia.

The masterclass programme included the following topics of discussion:

  • Brand Or Trademark – What Is Brand?
  • Why Branding? Make More Money
  • Branding As A Management Tool
  • Building A Context – Relationships
  • Friendship Branding
  • The Brand CodeTM
  • Branding Is Communication
  • 4D Way Of Measuring Brands

About Thomas Gad

Thomas Gad is an experienced and inspirational branding authority, with more than 20 years’ experience, Thomas has worked on brand development, communication and advertising for some of the best known companies in the world, including Nokia, Volvo, Ikea, Saab, Procter & Gamble, Compaq and Microsoft.
Before starting his own business, Thomas Gad worked for Grey Advertising International as International Creative Director, working with both national Scandinavian and international clients. An example of his work is a creation of the famous Nokia slogan "Connecting People".
The concept of 4D-Branding was developed by Gad and has been applied by international enterprises such as Scandinavian Airlines, Ericsson and Rational Software. Thomas has published this in his bestselling book 4-D Branding, which has a foreword by Sir Richard Branson. The book is translated into nine languages.