| THOMAS GAD, 13 October 2008, Marriott Grand Hotel, Moscow |
4D BRANDING - THE CRITICAL MANAGEMENT TOOL FOR BUILDING A SUCCESSFUL ORGANISATION The next in the leadership series of events for 2008
will feature internationally renowned
branding guru - Thomas Gad! Thomas Gad will present his one full day master class
on 4D Branding -
The Critical Management tool for building a
successful organisation. About the
master class The programme of the
master class will provide you with methods and knowledge of how to futurize
your brand and develop sides of the brand that would never be explored in a
classic situation. You will gain groundbreaking ideas on how to identify and
reinforce your brand DNA uniqueness in order to thrive in the marketplace. As the outcome of the
seminar you will tangible ideas boosting your company’s profits and
increasing your brand equity. |  | |
The master
class programme topics will include:
- Brand Or Trademark – What
Is Brand?
- Why Branding? Make More
Money
- Branding As A Management
Tool
- Building A Context –
Relationships
- Friendship Branding
- The Brand CodeTM
- Branding Is Communication
- 4D Way Of Measuring
Brands
What you
will learn In
the seminar Thomas will explain the essence and philosophy of 4D – Branding which he has developed as
a unique 4-dimensional method of creating, transforming and maintaining brands. Based on real business’
examples and case studies he will show exactly how the 4-D model can be put
into practice and the incredibly successful results that can be achieved. About Thomas Gad
Thomas Gad is an experienced and inspirational branding authority,
with more than 20 years’ experience, Thomas has worked on brand development,
communication and advertising for some of the best known companies in the
world, including Nokia, Volvo, Ikea, Saab,
Procter & Gamble, Compaq and Microsoft.
Before
starting his own business, Thomas Gad worked for Grey Advertising International
as International Creative Director, working with both national Scandinavian and
international clients. An example of his work is a creation of the famous Nokia
slogan "Connecting People". The
concept of 4D-Branding was developed
by Gad and has been applied by international enterprises such as Scandinavian Airlines, Ericsson and Rational Software. Thomas has published
this in his bestselling book 4-D
Branding, which has a foreword by Sir
Richard Branson. The book is translated into nine languages. 4D
Branding offers a revolutionary four-dimensional model for understanding brand
strengths and weaknesses. It can be used to create a new brand or analyze the
strategic options for established brands. The model enables companies to create
their own unique "Brand Code" or "Mind Space", the unique
corporate DNA, which can be used to drive every aspect of a business - from
product innovation to recruitment. | |
This master class will
run alongside Adam Smith
Conferences’
Russian Marketing Directors Summit
14th – 17th October 2008, Marriott Grand Hotel, Moscow.
Companies
attending both events will receive 10% discount! |
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