| THOMAS GAD, 13 October 2008, Marriott Grand Hotel, Moscow |
4D BRANDING - THE CRITICAL MANAGEMENT
TOOL FOR BUILDING A SUCCESSFUL ORGANISATION
The
Leaders in Moscow team would like to express
our gratitude to all participants, speakers
and partners of our latest event for their
input in the success of the seminar.
The internationally
renowned branding guru - Thomas
Gad presented his one full day
author masterclass on 4D Branding
- The Critical Management tool for building
a successful organisation, 13
October 2008 in Moscow!
In the masterclass
programme Thomas Gad explained
the essence and philosophy of 4D
– Branding which he has developed
as a unique 4-dimensional method of creating,
transforming and maintaining brands. He
has published this model in his bestselling
book 4-D Branding. |
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Based on real business’
examples and case studies he shared with the
audience how the 4-D model can be put into practice
and what incredibly successful results can be
achieved.
The aim of the masterclass
was to provide the participants with methods
and knowledge of how to futurize your brand and
develop sides of the brand that would never be
explored in a classic situation. Thomas has shared
his groundbreaking ideas on how to identify and
reinforce your brand DNA uniqueness in order
to thrive in the marketplace. As a part of the
programme all participants were able to discuss
the practical implications of applying the 4-D
model with representatives of some of the leading
brands in Russia.
The masterclass
programme included the following topics of
discussion:
- Brand Or
Trademark – What Is Brand?
- Why Branding?
Make More Money
- Branding
As A Management Tool
- Building
A Context – Relationships
- Friendship
Branding
- The Brand
CodeTM
- Branding
Is Communication
- 4D Way Of
Measuring Brands
About Thomas
Gad
Thomas Gad is an experienced and inspirational
branding authority, with more than 20 years’
experience, Thomas has worked on brand development,
communication and advertising for some of the
best known companies in the world, including Nokia,
Volvo, Ikea, Saab, Procter & Gamble, Compaq and Microsoft.
Before starting his own business, Thomas Gad
worked for Grey Advertising International as
International Creative Director, working with
both national Scandinavian and international
clients. An example of his work is a creation
of the famous Nokia slogan "Connecting
People".
The concept of 4D-Branding was
developed by Gad and has been applied by international
enterprises such as Scandinavian Airlines,
Ericsson and Rational Software. Thomas
has published this in his bestselling book 4-D
Branding, which has a foreword by Sir
Richard Branson. The book is translated
into nine languages.
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