4D BRANDING - THE CRITICAL MANAGEMENT TOOL FOR BUILDING A SUCCESSFUL ORGANISATION The next in the leadership series of events for 2008 will feature internationally renowned branding guru - Thomas Gad! Thomas Gad will present his one full day master class on 4D Branding - The Critical Management tool for building a successful organisation. About the master class The programme of the master class will provide you with methods and knowledge of how to futurize your brand and develop sides of the brand that would never be explored in a classic situation. You will gain groundbreaking ideas on how to identify and reinforce your brand DNA uniqueness in order to thrive in the marketplace. As the outcome of the seminar you will tangible ideas boosting your company’s profits and increasing your brand equity.

Download the master class brochure now!

The master class programme topics will include:

• Brand Or Trademark – What Is Brand?
• Why Branding? Make More Money
• Branding As A Management Tool
• Building A Context – Relationships
• Friendship Branding
• The Brand Code^TM
• Branding Is Communication
• 4D Way Of Measuring Brands

What you will learn

In the seminar Thomas will explain the essence and philosophy of 4D – Branding which he has developed as a unique 4-dimensional method of creating, transforming and maintaining brands. Based on real business’ examples and case studies he will show exactly how the 4-D model can be put into practice and the incredibly successful results that can be achieved.

About Thomas Gad

Thomas Gad is an experienced and inspirational branding authority, with more than 20 years’ experience, Thomas has worked on brand development, communication and advertising for some of the best known companies in the world, including Nokia, Volvo, Ikea, Saab, Procter & Gamble, Compaq and Microsoft.

Before starting his own business, Thomas Gad worked for Grey Advertising International as International Creative Director, working with both national Scandinavian and international clients. An example of his work is a creation of the famous Nokia slogan "Connecting People".

The concept of 4D-Branding was developed by Gad and has been applied by international enterprises such as Scandinavian Airlines, Ericsson and Rational Software. Thomas has published this in his bestselling book 4-D Branding, which has a foreword by Sir Richard Branson. The book is translated into nine languages.

4D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses. It can be used to create a new brand or analyze the strategic options for established brands. The model enables companies to create their own unique "Brand Code" or "Mind Space", the unique corporate DNA, which can be used to drive every aspect of a business - from product innovation to recruitment.