| Dr Philip Kotler, 30th May 2008, Moscow |
The
Leaders in Moscow team would like to express
our gratitude to all the participants of
our latest master class in the leadership
series of events for 2008. This time we
had Dr Philip Kotler – the
world’s foremost expert on the strategic
practice of marketing presenting
his full day seminar A New Marketing
Era on 30 May in Moscow.
Over 220 senior
management from companies representing
almost all Russian industry sectors were
among the delegates attending this event.
It was the whole day filled with information,
fresh forward thinking ideas and innovative
principles of marketing how to develop
companies’ marketing strategies.
Throughout the
day Dr Kotler gave advise on how
to devise an effective corporate strategy,
accurately project company’s costs and
grow revenues using marketing vision
and know-how. He explained the importance
of the marketing department within the
company finding new ways and opportunities
and in maintaining the relationship with
the clients looking at the future prospects
rather than on the past performance of
the business.
The format of the event reminded one smooth
flow of discussion between Dr Kotler and
the actively involved audience. During
the programme Dr Kotler focused on the
main issues of making strategic marketing decisions for
driving businesses and organisations forward.
The programme consisted of four main parts:
- How to Improve Marketing’s Role
and Relationships within the Company
- How to Identify New Opportunities
- Finding New Ways to Communicate
- Using New Technologies and Measuring
Results
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It was a truly remarkable event
which gave the rare opportunity to meet in person and learn innovative principles
of marketing and the latest developments from the world's pre-eminent marketing
thinker.
About Dr Philip Kotler
Philip Kotler is one of the world's leading authorities
on marketing. He is the S. C. Johnson & Son Distinguished Professor of
International Marketing at the Kellogg School of Management, Northwestern University.
He received his Masters degree at the University of Chicago and his Ph.D. at
MIT, both in economics.
Dr Philip Kotler is
the author of over 35 books covering all aspects of marketing including
the most widely used marketing textbook in graduate business schools worldwide, “Marketing
Management” now in its 12th edition.
In addition, he has published more
than 100 articles in leading
journals, including the Harvard
Business Review, Sloan Management Review,
Business Horizons, California Management
Review, the Journal of Marketing, the
Journal of Marketing Research, Management
Science, the Journal of Business Strategy,
and Futurist.
Dr Kotler is well respected in both academic
and business circles for his leading expertise in the marketing profession.
He has been a consultant to many major U.S. and foreign companies, including IBM,
General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlines,
Michelin, and others in the areas of marketing strategy and planning, marketing
organisation, and international marketing
Delegates feedback about the master class:
“Very interesting speaker, excellently using real life
business examples demonstrating marketing concepts!”
Leonid Kramarenko, Vimpelkom
“Very interesting and useful!”
Elvira Krylova, Centre Detskiy Mir
“Professor Kotler’s ideas help the seminar attendees
to generate new ideas, which can be applied to their specific businesses. It
is the most important for me!”
Tatyana Okutina, OBI Frinchise Centre (Russia)
“Now we have opportunities for new ideas generation
on how to promote products in future!”
Anastasia Podakina, Mirax Group
“It is very useful! On one hand it seems everything
have been read already, but Kotler inspiring!”
Mikhail Serduk, ООО «СТХ»
“Interesting, useful!
Help to refresh your knowledge and systemise it!”
Maria Ivanova, Xerox
“Marketing – lightly
with good humor, business examples. It is useful for your own reassurance
of your professionalism!”
Maria Kuznetsova, Biograd
“Good examples of
innovative methods of the product promotion!”
Tatiana Martynova, Coca-Cola HBC Eurasia
“As a marketing manager
with 10 years of experience! I admire the professionalism of the organisers
of one of the best master classes I have ever attended!”
Irina Tsatsulina, Management of the President of the Russian Federation “Dagomys
Resort”
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